SEO Analytics
Have you ever wondered what the most important SEO analytics you should be monitoring are? In this Marketing Tip, Kirk Faulkner and Brandon Brown talk about which analytics are important to track in order to determine how "findable" your material is and how you can improve it so more prospects find you online. SEO determines how well your website ranks on Google Search based off of organic traffic, which can be manipulated to help people find your website. The following factors are also important SEO analytics to look at: bounce rate, which is when people click on your website and bounce out of it because it is not what they are looking for, and organic conversion rates (such as whitepaper or forums) which show how valuable your proposition is. Read more: https://fmgsuite.com/market-in....-motion/what-are-the
What is the best way to measure the performance of your website in terms of SEO? In this video I will show you which must-have SEO tools you need to install in order to be able to monitor your SEO performance optimally. In this program we have used many different tools to not only measure performance, but also for the SEO keyword analysis. Below in this text you will find the complete list of tools we have used in this program. Do you still miss a good tool? Please write it in the comments.
SEO Tools in this Program:
- Google Analytics
- Google Keyword Planner (part of Google Adwords)
- Google Trends
- Google Page Analytics
- Google.com (Incognito window)
- Google PageSpeed Insights
- Google APM test
- Google Alerts
- Yoast SEO Plugin (WordPress)
- Alexa Siteinfo
- Pingdom Tools
- Firefox The Web Developer extension
- Gzip Compression check
- Internet Archive WayBack Machine
- W3 Validator
This video I'll explain search engine optimization KPI's using Google Analytics for SEO agency and what key performance indicators " KPI " you should be tracking as a SEO agency or digital marketing agency that provides SEO services. KPI stands for key performance indicator . Every business has key performance indicators. In fact, even smaller parts of a business have their own KPI.
kEY PERFORMANCE INDICATOR WITH GOOGLE ANALYTICS 2019
#googleanalytics #seotutorial #searchengineoptimization
For any SEO agency at the end of the day in my opinion the KPIS are as follows in no particular order.
1. Organic traffic
2. Monetary increase from organic traffic
3. Particular keyword rankings
4. Total domain links
5. Return on investment from your SEO efforts
All business have there own KPIs. The key performance indicators for a business or startup business are generally to monetary gain and growth. Marketing is generally centered around increasing the growth of revenue, profit and of course customer growth. Tracking performance for your SEO campaigns is a very important task to never be overlooked.
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Other Videos You Might Enjoy By Chris Palmer SEO
On Page SEO : https://www.youtube.com/watch?v=2WIgSAXPYfU&t
SEO : https://www.youtube.com/watch?v=F-GvVpZ75Ik
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Check out my free SEO competitive analysis and free SEO competitor keyword research tool for your business. The method is completely free and it will allow you to analyze your Search Engine Optimization competitors for free using a variety of free and freemium tools available online. Ultimately, you want to find keyword gaps and backlinks gaps so you can find new ranking opportunities.
It can be very difficult to find all of your SEO competitors and understand all of the content they have created by doing keyword research. If you can rank higher for relevant keywords, you can not only increase your traffic, but you can take traffic in organic search away from your competitors.
SEO Competitive Analysis & Competitor Keyword Research: https://surfsideppc.com/seo-co....mpetitive-analysis-c
Complete Surfside PPC SEO Tutorials Playlist: https://www.youtube.com/playli....st?list=PLCKZKQoSq6y
Keyword Research Tutorial 2020 - SPPC SEO Tutorial #4: https://www.youtube.com/watch?v=7L3wgk99j3w
How To Build Keyword Lists For Your Website - SPPC SEO Tutorial #5: https://www.youtube.com/watch?v=jgpRyb65hDA
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?Free SEO Training course: https://www.simplilearn.com/learn-seo-basics-skillup?utm_campaign=Skillup-SEO-Scribe&utm_medium=DescriptionFirstFold&utm_source=youtube
This video will help you understand SEO - Search Engine Optimization. SEO or Search Engine Optimization is a technique that enables you to get more organic traffic to your website. There are two types of SEO - On page SEO and Off Page SEO. Watch this video on SEO to understand Jow SEO Works in a fun and easy way.
Don't forget to take the quiz at 03:33!
Below topics are explained in this SEO tutorial:
SEO 00:00
1. What is SEO? 00:32
2. On-Page SEO 01:00
3. Off-Page SEO 02:27
4. How does SEO work?
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Post Graduate Program in Digital Marketing
The Post Graduate Program in Digital Marketing in partnership with Purdue University will help accelerate your digital marketing career. In this digital marketing certification program, youโll learn the latest tools, strategies, frameworks, and best practices in the field. This Post Graduate Program in Digital Marketing will help you gain a deep understanding of digital marketing strategies and expertise in the most widely used digital marketing tools and channels. Through real-life projects and virtual simulations, this digital marketing certification program will help you master various in-demand digital marketing skills.
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A detailed breakdown of a recent client case study where we helped a cannabis ecommerce store increase organic traffic and conversions over 290% during an 8 month period. This case study chronicles our โ5 Phasesโ approach to SEO campaigns:
Intro: https://youtu.be/9MF1kmXof5E
Phase 1: https://youtu.be/avfBHUElHa0
Phase 2: https://youtu.be/xLl0RfxPlNY
Phase 3: https://youtu.be/xsNexj_gfNY
Phase 4: https://youtu.be/9qOdrAeAHTc
Phase 5: YOU'RE WATCHING NOW
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? ABOUT ME:
My name is Ryan Stewart, Iโm on online entrepreneur and marketer. I used to work a job I hated for a company I didnโt believe in, until I stumbled upon โSEOโ. Flash forward 10 years later and Iโve built, grown and scaled almost a dozen 7 figure businesses. Itโs my goal in life to free you from the old mindset and institutions in place. If you follow my Channel youโll learn valuable marketing, business and technical skills that will help you build your own online businesses.
This video is a complete SEO for beginners walk through and guide.
So if youโre new to search engine optimization, and want a crash course, this SEO tutorial is for you.
Here are some of the things that Iโll go over in this new video:
First, Iโll show you how to get started with keyword research. It doesnโt matter if youโre an SEO newbie or SEO expert, keyword research is HUGE. And in the beginning of the video youโll see how to find the right keywords for you.
Then Iโll show you how to create epic content around each of the keywords that you just found. In the old days of SEO, as long as your on-page SEO was in place, you could rank. Not anymore. To rank on the first page of Google today, your content needs to be LEGIT.
Next up, youโll learn how to optimize your content for users and search engines. This step includes a ton of tactical examples from my experience.
Finally, I show you how to optimize your post for SEO. This is the exact checklist that I use to optimize my own blog content at Backlinko. And it works.
All in all, youโll have an SEO beginnerโs guide that you can use to help rank your site on the first page of Google. Enjoy!
SUBSCRIBE to get higher rankings and more traffic!
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This video will walk the learner through the concept of analytics, and how it applies to Search Engine Optimization.
Google Analytics has dozens and dozens of reports but as SEO, what reports should you be looking at? Today I'm going to break down the basic reports that you should be looking at as SEO.
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Now, of course, the first thing that everyone knows to look at if you're SEO is your conversion rate, if you have goal tracking set up in place, great if you don't no worries, you can always end up setting it up, but all you do is go on the left side you click on conversions, you click on overview and boom you can end up seeing your conversions for whatever you may be tracking or you may not be tracking.
And I recommend just set it up and you can end up seeing what's converting, what's converting by channel, what's working, what's not, here's the example of goal completions, that's idea of, hey, what's working, what's not, what pages are and what you need and fixing that's great for SEO.
But what most people aren't looking at and this is where I would start off within your Google Analytics account is your week-over-week results. So here's what I mean by that, right? So if I click on real-time overview you'll end up seeing all right how many people are coming to my website right now.
And don't just look at it as pure traffic look at it from a country-specific crackerjack or a SEO specific sort of traffic, and here's what I mean by that.
The next thing I want you to look at is your overall search traffic. And I want you to do it in two ways.
So the first is, I want you to just go to acquisition campaigns, organic keywords and you can see how your search traffic is doing again on a regular basis. And the higher it goes, the more up it goes the better off you are, that's a good trend to look at. And I recommend looking at this over time and extending it out.
So another thing that I recommend that people do is go to the Search Console. So let's say I do last 12 months because as I mentioned I recommend that you check out the last year and you can see this, similar to what I ended up showing in analytics it's increasing, which is good, Search Console tends to remove all that junk bot traffic.
But I also recommend you filter by the country, so you click on new, click on country, and you click on United States or any country that you're targeting. Typically that list that's ordered the ones at the top is where you get the majority of your search traffic, as you go down on the list you'll get less and less.
And if you have enough time traffic, you can click on real-time then content, you can see where majority of the people are spending their time.
Another report that I like looking at is, as a SEO is your overall traffic, if it's coming from desktop or mobile. Because if you're monetizing your traffic and you have elements for conversion optimization you have to check to just make sure that you're doing it for all the mobile stuff as well. Because on my mobile site I had conversion optimization elements but then when I was looking at my real-time, I realized that most people are actually looking at my amp pages, look at this, slash amp, slash amp, slash amp.
And from that, I learned that, hey, I should put some top bar to monetize, so I put that call to action that slides with you and I put a bottom one, and this says click to get more traffic and if someone clicks it just takes them to my consulting page.
But I did that and I started generating more conversions from mobile, specifically my mobile SEO traffic. But those are some of the places I would start off with within your Google Analytics conversions. Everyone should already have set up if you don't have that set up, I recommend that you set it up. And then the rest you can check out and start looking at some of those reports.
The big one to really check out as a marketer and SEO is the week-over-week, and specifically how you're doing week-over-week during that same day, and how you're doing so you would compare, let's say Thursday to Thursday and you look at it based on regional-based traffic which is where you're making your money from. If you need help with your analytics check out my ad agency, Neil Patel Digital.
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https://youtu.be/P54LGZFLiqI
#SEO #Analytics #DigitalMarketing
Google Analytics is a key part of our SEO tool stack. It serves as the central tacking system to understand everything that's happening on your website.
This video training runs you through the entire GA platform, start to finish, and how you can apply it to your SEO campaigns.
Google Analytics is free to use (up to a certain point). It's a key part of our SEO stack.
Read more: https://theblueprint.training/best-seo-tool-stack/